What Is Included in the Professional Video Cost?
Could you imagine that the price range for videos may vary from $ 350 to $ 50,000? Why is there such a difference in prices and how to understand what kind of budget will be optimal for you? It's simple - you get exactly what you spent.
If you want a video that will attract attention and like people - you need to entrust a reputable animated explainer video company to make it. To better understand what you spend money for, let's take a closer look at the stages of production of any video, whether it is a video or animation. A similar scheme employs all professional studios.
Stages of the Video Production
- Research and development - at this stage you need to understand what you have for the product, how it works, how it helps people and how to show it. Production is usually deeply buried in your business and tries to extract all the necessary information, asking many questions. The key approaches to styling and directing video are also solved.
- Scenario. In order to make a video cool, you need a cool script and text. It's hard to make a good catchy video on a frame of shit and sticks. This is a very important stage in production. The script builds the entire pitch and history of the video and can not be neglected. Usually, it takes a week to create it.
- Storyboard and Styleframes. When the script and the text are ready, we can proceed with the storyboard. The artist draws each individual frame. Thus, letting you visualize how the entire flow of the video will look. In parallel with this, several frames of final quality are created, so that the style and design are understandable. In the case of the video, we do photo tests. Once the storyboard and style are approved - you can move on.
- Production: In the case of animation, this is Design and Animation. The illustrator draws all the remaining frames and the animator / animators animate them. This is a very time-consuming period, during which each frame is animated and synchronized with a rough draft. In some cases, hundreds and thousands of elements can be animated in one frame. Usually, all edits and comments from this moment require an increase in the budget and greatly affect the originally agreed time. In the case of Live action, it is a must to add another Pre-production period. The essence of it is to prepare for the shooting. Casting managers are looking for actors, lockscant scouts are looking for suitable locations, the production manager, together with the operator and the director, decide which technique to use and think over the logistics of the shooting process.
That is - for $ 500, it is not necessary to wait for a stunningly smooth animation with beautiful illustrations, and for about $ 1000 - a professional video with normal sound, good color, and script.